We are happy to introduce the worldwide release of our new product, Laser Wire. It’s a revolutionary new product that is soon to replace many EL Wire applications as we know it. Laser Wire when compared to EL Wire is brighter, lasts longer, more flexible, lighter weight and takes less power. Sounds awesome, doesn’t it? Some other notable features of the technology are that it does not have an internal core, so it does not keep a memory, like most wires do. When using in applications that need serious movement like wearables, Laser Wire is the perfect addition. Because all the electronics are housed inside the power source, there’s little risk of getting shocked. The laser diode itself runs on 3-5V, so this makes it safe for wearable applications as well. Check out this brief video on the technology, as well as some application uses.